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Corporate Profile

Asian Land Strategies Corporation was established in April 1994 by a small group of entrepreneurs from Bulacan to cater to the low-to-medium-cost housing demand that was slowly growing in this Northern part of Luzon.

The company's maiden project was Royale Estates, a 5.6 hectare low-to-medium-cost residential subdivision with complete amenities along Mc Arthur Highway, Bulihan, Malolos, Bulacan.

The success of Royale Estates led to another milestone for the Company with its second project Casa Royale, a 6.7 hectare residential subdivision along the Maharlika Highway, Sapang Putol, San Ildefonso, Bulacan, launched in August of 1994.

Realizing the potential in the industry, the Company moved to slowly professionalize not only its technical and support staff but also the main source of its pride, its marketing staff and agents

September 1995 saw the beginning of a new era in the history of realty in Bulacan with the launching of Grand Royale I, an 8.2 hectare complete medium cost commercial/residential complex. Phase 2 followed suit in November 1996 with an additional 9.8 hectare development.

Recognizing the need of the average Filipino for more affordable housing, the Company came up with Dreamcrest Homes I, in December 1996 covering 5.1 hectares of low-cost development with first class amenities.

Having developed one of the more, if not the most, competent sales force this part of the Philippines, the Company felt it was now ready to move on to a bigger horizon and launched its ambitious Grand Industrial Estate in May 1997. It poses to become the heart of industrial growth in Bulacan being strategically located along the Diversion Road, Parulan, Plaridel, Bulacan. Initially at 10.2 hectares, this project opens the door towards the industrialization of East Central Luzon with modern industrial facilities catering to modern industrial requirements.

1998 proved to be the start of big things to come for Asian Land Strategies Corporation. Expansions for Dreamcrest and Grand Royale saw their launching beginning July 1998. The Meadows, its class A development catering to medium to high-end housing saw launching in 2000.

In spite of the continued slump of the Real Estate industry from 1999 to 2002, the company defined the trend, both in terms of the development expansions and sales.

To date Grand Royale hectarage adds up to at least 170 hectares while Dreamcrest Homes at least 51 hectares, both figures exclude proposed expansions. Grand Industrial Estate covers about 23 hectares, including proposed expansions.

The year 2003 saw the company breaking new grounds as it was witness to the expansion of its first project Royale Estates (due to popular demand). Royale Estates II, a 5 hectare development, was practically sold out in a couple of months at pre-development stage. Also in 2003, the company's newest project, Woodlands Of Grand Royale (in Malolos, Bulacan) was launched; and just like all Asian Land projects, it has been wonderfully received by our clients.

And as Asian Land Strategies Corporation celebrates its 10th year anniversay (10 years marked by sustained and unprecedented record growth which has caught the attention and respect of the Philippine real estate industry), it is still poised for even greater expansion not only within its current projects but also with carefully planned launchings of excitingly new projects in 2006.

Corporate Values

God-Loving

Asian Land Strategies Corporation acknowledges and honors an Almighty, Supreme, All-knowing, Universal and Merciful God; that its philosophy, actions and decisions are borne out of the goodness of love and humility of Service; and, that the essence of everything it does is for the "Greater Glory of God".

Integrity

The company espouses honesty, sincerity and moral uprightness; and as a business entity, invokes "Profit with Honor".

Dignity of Work

The company believes in the unparalleled importance of every single person in its corporate family; that it enjoined everyone to feel good and to be proud of what he represents and contributes by way of self-respect.

Family-Oriented

As in any family, the company espouses an orientation based on love and concern, cooperation, a strong sense of belongingness and unqualified understanding -- all in the pursuit of harmonious co-existence.

Teamwork

The company believes that each person -- regardless of individual beliefs, opinions, views and orientations -- should subordinate his individual interests for the sake of unity and efficiency of the whole organization.

Optimism

The company believes in always taking the bright and hopeful view of matters whether in times of prosperity or adversity; and that the adoption of a tough and positive mental attitude is a strong prerequisite.

Mission

To become a corporation dedicated to providing responsible strategies for land use.

Vision

To provide opportunities for the enhancement of people's lives through responsible land use strategies.